Grammy Award-winning Don Cannon is a Philadelphia-born, Atlanta-raised DJ, record producer, and record executive who helped define the sound of a generation. Co-founder of the legendary Aphilliates Music Group and the iconic Gangsta Grillz mixtape series alongside DJ Drama.

Former VP of A&R at Def Jam Recordings. Co-founder of Generation Now — the Atlantic Records imprint that broke Lil Uzi Vert and Jack Harlow. Executive producer of Uzi's Luv Is Rage 2, which debuted at No. 1 on the Billboard 200. His work spans the biggest names in the game — Jeezy, Lil Wayne, T.I., Ludacris, Jay-Z, 50 Cent, Eminem, Logic, Big Sean, OutKast, Snoop Dogg, Fabolous, Curren$y, and many more.

Beyond the studio, Cannon is the creator and host of Backtrak, a show diving deep into the stories behind iconic records, and co-founder of TMRO — a next-generation app redefining how fans connect with music and culture. Don Cannon doesn't follow the culture. He builds it.